The Story Behind Bombay Sapphire: A Journey of Innovation

Bombay Sapphire's master distiller, Nik Fordham, describes the brand as 'a hard-core London dry gin' that has made a significant impact on the gin market since its inception. The brand's journey began in 1960 when American entrepreneur Allan Sorbin imported an English gin called Bombay Dry Gin from Thomas Dakin's Warrington's gin. The gin was rebranded and launched in the United States, marking the beginning of Bombay Sapphire's rise to fame.

In 1987, Carillon Imports acquired the brand and introduced a new blue-bottled image inspired by the famous 'Star of Bombay' sapphire. This bold move helped the brand stand out from its competitors and established it as a premium gin brand. Michel Roux, CEO of Carillon, recalled that the brand was struggling with flat sales at the time, but the new packaging and branding strategy helped to turn things around.

Fast forward to today, and Bombay Sapphire is one of the world's largest gin brands, known for its high-quality spirits and innovative products. The brand has expanded to include a range of super-premium brand extensions, including flavored gins and limited-edition releases. In 2015, the brand moved into a new designer dream home in Hampshire, solidifying its status as a polished jewel in Bacardi's crown.

Bombay Sapphire's commitment to quality and innovation is reflected in its unique blend of eight original botanicals, plus two additional botanicals introduced later. The brand's master distiller works closely with the team to ensure that every batch meets the highest standards of excellence.

In conclusion, Bombay Sapphire's story is one of innovation, perseverance, and a passion for creating high-quality spirits. From its humble beginnings as an English gin imported by Allan Sorbin to its current status as a global brand leader, Bombay Sapphire has established itself as a true icon in the world of gin. Whether you're a seasoned gin connoisseur or just discovering the joys of gin, Bombay Sapphire is sure to impress with its distinctive flavor and style.

Bombay sapphire